I’ve just always been in creative jobs. From my early days in visual merchandising for places such as Starbucks, Eddie Bauer, and Banana Republic to my handful of years in apparel design at DC Shoes and Unionbay to my more recent gigs in graphic design and creative direction with the Sundance Film Festival and Barebones. With a vast knowledge of design thinking and problem solving, I’m usually open to jumping into anything I don’t know well and learn it.

BAREBONES

Soft Goods Designer & Category Manager

2023 - Present (at Barebones since 2016)

• Direct full product lifecycle management for Barebones’ soft goods category, orchestrating all aspects from initial concept through successful market launch and performance analysis.  

• Oversee design and development of the top-selling soft goods products, driving significant brand and financial growth.

• Implement detailed project management systems for diverse teams spanning internal departments, international manufacturing partners, and creative contractors.

• Execute comprehensive marketing campaigns from concept to completion, including creative direction, storyboarding, and styling for professional photoshoots.

• Budget management of the soft goods category including budget allocation, advertising expenditure, ad spend, and contractors.

Creative Director (Art Director / Designer) 

2016 - 2023

• Led comprehensive visual strategy for the brand, playing a pivotal role in its transformation and market positioning through deliberate creative evolution and design leadership.

• Unified visual identity across all channels froms D2C, B2C, and international distributors in a small but rapidly growing brand.

• Nurtured an internal design team of 5 talented designers and countless outside contractors to assure campaign success and cohesion. 

• Created and enforced Barebones’ visual identity across product design, packaging, social media, and marketing materials.

• Founding member of the “Party Committee” developed to bring culture, activities, and everyday fun to the office resulting in little, to no turnover year after year.

SUNDANCE FILM FESTIVAL

Lead Seasonal Designer

2015 - 2016

• Served as a key graphic designer for the prestigious Sundance Film Festival 2016, creating essential visual communications under intense deadline pressure while maintaining brand integrity and supporting the Festival’s successful execution.

• Managed design production for “Artist at the Table,” the Festival’s premier fundraising event, coordinating multiple deliverables within strict timelines to ensure flawless execution.

• Thrived in the high-pressure environment of the Sundance Film Festival, delivering diverse design assets from digital media to printed collateral and large-format environmental graphics

• Balanced creative innovation with meticulous adherence to established brand guidelines, maintaining organizational consistency across Festival and Institute identities.