OUTDOOR SCHOOL BRAND BOOK
This brand redesign was for a not-for-profit educational organization located in the Portland area called Outdoor School. The program is for middle school students as part of their curriculum where students are sent to camp during the school year to learn, hands-on, about environmental science education. I chose this company, not just for the obvious need for design cohesion, but because I am passionate about nature and learning by doing.
All elements of this redesign is inspired by nature and education. This project spanned three months and included: Company research, project brief, logo and icon development, website and collateral design as well as the layout of the final brand book. I was also in contact with an Outdoor School representative who provided me with documents and information throughout the process.
PROCESS
Below shows the progressive process for the Outdoor School rebrand.